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Three Mindsets of Search: Answer Me Educate Me Inspire Me

Posted by Editor on October 3, 2011

From LIS News  and About.com

Are these the same for in person reference questions in a library?

According to a survey by About.com, people do it for one of three reasons. They want answers, they want to be educated or they want to be inspired.

Study revealed three distinct search types:

  1. Answer Me (46% of all searches) – People in a “answer me” search want exactly what they ask for, and no more, delivered in a way that allows them to get to it as directly as possible.
  2. Educate Me (26% of all searches) – People in an “educate me” search want 360 degrees of understanding, and multiple perspectives on critical topics. They will search until their goal is achieved – this may stretch over long periods of time and through related topics.
  3. Inspire Me (28% of all searches) – The fun “browsy” type of search, where people are looking for surprises, have open minds and want to be led.
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