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From NPR: How To Job Hunt In The ‘Twittersphere’

Posted by Editor on November 2, 2009

by David Gorn, Posted Here 11/2/09

twitterWith the job market still in the doldrums, the tech-savvy unemployed are trying to figure out new ways to use Twitter to find jobs.

Twitter can be used to post a job, ask around about one, learn more about a potential boss or keep your network of former co-workers and friends updated on your job hunt.

Best of all, it’s free, and faster than Facebook.

Microblogging services like Twitter sound simple, but it can be really hard. If you’re a serious “Twitterer,” you have to fit incredibly complicated opinions into a compact 140 characters. That’s a real art. So why shouldn’t it be considered a job skill, as well?

Becoming An Expert On Twitter

Jen McCabe says she got her current job in San Francisco through being an avid Tweeter.

“I absolutely would not be where I am today without the following and support of the people I meet on Twitter,” said McCabe.

In fact, McCabe has been called the Queen of Twitter among her health care colleagues. She used it to become an expert in a niche field inside the health care industry and would tweet updates from conferences and comment on breaking news. Powerful people in that niche field started to notice her and follow what she had to say.

For many, Twitter is a meritocracy. You are known for what you tweet. If you come across as a smart, hard-working thoughtful person, people are going to pay attention. That’s one way to get a job.

Twitter As Networking Tool

I absolutely would not be where I am today without the following and support of the people I meet on Twitter.

– Jen McCabe

The other way to use Twitter and other microblogging networks like Pownce and Jaiku is to simply network. These sites used to be mostly used by youngsters — but life on Twitter has changed. A significant percentage of users now are 30 and older, and they’re using Twitter to network for jobs.

That’s according to Josh Bernoff of the Forrester Group, a technology research firm. And for him, one particular feature of Twitter makes it invaluable for job hunters.

“The thing that makes a difference for people looking for jobs is the ability to retweet,” said Bernoff.

That’s when people pass along your tweet to other people in a different network. Bernoff says it’s a cyberextension of the adage, “It’s not what you know, it’s whom you know.”

“That creates a real echo effect for people who’ve got friends who have a lot of friends,” said Bernoff.

Filtering Out The Twitter Junk

Rich Trombetta has another idea. He co-founded a Web site called

“We connect job seekers and job posters instantaneously via Twitter,” said Trombetta. “We take the noise out of the twittersphere.”

The idea is, there may be dozens of companies you want to follow on Twitter, but if you get every piece of info those companies tweet out, you could be swamped. So Trombetta filters out only the job-related info and sends those out as alerts. Microblogs, he says, are not just for fun anymore.

“You’re going to see that perception change as more and more businesses realize that … this could be the most powerful tool since e-mail,” said Trombetta.

So if you’re job hunting on Twitter, it’s not whom you know, or even what you know, but how you say it — 140 characters at a time….Read more here:


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